Director Maintains Designation
FOR IMMEDIATE RELEASE
Marcy Jarrett, Director, Visit Enid
Visit Enid director completes requirements to maintain CDME designation
February 5, 2019 – Marcy Jarrett, Director of Visit Enid, has completed continuing education activities required to maintain the Certified Destination Management Executive (CDME) status she earned in 2015 from Destinations International, the world’s largest and most reliable source for destination organizations.
CDME is the tourism industry’s highest individual educational achievement, preparing senior executives who want to advance their careers to blend theory with experience and application of knowledge to thrive in a constantly changing environment. The focus of the program is on vision, leadership, productivity and the implementation of business strategies.
Jarrett has been director of Visit Enid since its inception in 2010 and has made a career of marketing cities for over 20 years. She was Executive Director of the Norman, OK CVB for four years and Executive Director of the Lubbock, Texas CVB for five years before coming to Enid. She is a former Vice President of the Midwest City, OK Chamber of Commerce and President of the Woodward, OK Chamber of Commerce. She is a past member of the Oklahoma Chamber of Commerce Executive Leadership Class and the Texas Office of the Governor, Economic Development & Tourism’s Tourism Advisory Committee. She is a Board member of the Oklahoma Travel Industry Association and the Vice President and Marketing Committee Chairman for Red Carpet Country Marketing Association. She is a graduate of the Oklahoma Municipal League’s Community Development Leadership Class and the Oklahoma Arts Council’s Leadership Arts Class. She is a board member of the Enid Rotary Club, Keep Enid Beautiful, Enid Area United Way and Enid Arts Council, and a graduate of Leadership Greater Enid.
“Maintaining the CDME status is very important to me,” Jarrett said. “Tourism is an ever-changing industry. Attending continuing education classes is crucial to staying on top of new travel trends, which helps us to continue our mission of attracting more visitors to Enid.”
All CDME professionals who wish to maintain their designation are required to complete continuing education activities after graduation every four years. Continuing education activities can include CDME education courses, attending Destinations International’s annual convention, and direct industry education such as attendance at state and regional tourism conferences.